Customer Relationship Management (CRM) is a business strategy that includes implementing policies, processes and enabling technologies. An effective CRM strategy will personalize the customer's experiences across all enterprise touch points. Scarlet's CRM services target specific business activities the can help you build, retain and expand your customer base and optimize front and back office processes:

Analytic & Reporting Solutions help your company better understand customer and prospect behaviors so your sales and marketing efforts can be fine-tuned, targeted, and highly effective.

Channel Solutions incorporate mobile and wireless capabilities to extend your front office applications out to the field, partners, and customers.

Marketing Solutions help you utilize catalog and content management applications to manage and deliver information efficiently to customers, partners, and employees.

Sales Solutions allow you to implement effective sales processes and monitor and measure your sales pipeline.

Service Solutions can help you achieve efficiencies in your Contact Center and Field Service to increase revenue, improve productivity, leverage customer data, and optimize resources.